A/B Testing : améliorer la conversion e-commerce

Efficient as a CTA

As part of my Key Achievements, I worked with Aquarelle.com, a leading flower delivery website in France, to improve their e-commerce conversion rate. Using a combination of A/B testing and optimization techniques, I worked to improve both the color of the conversion funnel buttons and the use of reassurance elements on the site.

Through this process, I was able to increase the e-commerce conversion rate by over 5%, resulting in a significant boost in sales for the company.