How to improve online conversion for U.S. Home Fitness Equipment leader

A challenging work!

As a trusted partner of iFIT Health & Fitness, I worked to improve conversion rates for their European fitness brands including ProForm and NordicTrack.

I've implemented a range of effective strategies, including A/B testing, CRO audits, and optimized pop-ups, to drive measurable results and boost their bottom line.

Main points:
Challenges: Despite being a leading brand in the US, iFIT faced unique challenges in Europe due to differences in market demands and competition.

Strategies: We leveraged a variety of tactics to optimize conversion rates, including targeted A/B testing, CRO audits, and highly optimized pop-ups.

Results: Thanks to our efforts, iFIT saw significant improvements in their conversion rates across all targeted markets, resulting in measurable growth and increased revenue.